SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. You read it right, I said marketing. While SEO has been painted as some sort of black-magic secret that requires an internet illuminati membership to learn the ways of, at its core, it is a marketing method. In this era of technology, SEO has taken a major place more than any other form of marketing and advertising.
So you have built a professional website for your business – now what? It will perform nothing if nobody knows about it. Most of the small business entrepreneurs think their website for marketing channel, but they don’t focus on the marketing of their website. Use of social media marketing strategically can solve this common problem…
Over the years, the internet has evolved from being just a source of information to being an avenue for businesses to grow. This is thanks to Search Engine Optimization (SEO) which allows relevant information to be accessed faster and easily. SEO has advanced so much that apps to help business improve and manage SEO have now emerged. What’s even better is that these apps can be used while still travelling.
Now-a-days there are lot of things to concentrate on SEO for a website or blog. Domain Authority (DA) is one of those and as the name suggests, it provides the information how much the content of the website is valuable, genuine and impact on search engine. Domain Authority (DA) is a metric developed by Moz. The greater your DA, the more likely you are to have strong traffic and high rank.