SEO stands for Search engine optimization. Search engine optimization is making practice or trying to rank your content higher in search engines. To rank higher you need to do certain tasks these tasks include make changes to your website and getting connections means links from other websites. These are practices that make you a better SEO expert.
The more human readable URL, the better
An easy URL is to read for humans, the better it is for search engines to understand your content. You must avoid words those have no meanings or have special characters in URL. You must know only the small part of content is visible in the search results so make the better use of it and make it human friendly. A human friendly URL is search engine friendly too.
Page loading time matters
If you are an SEO guy you must take care of site speed while optimizing your website. The more load time of your website, you will lose rank. Google and other search engines give higher rating to the site those have load time less than 3 seconds. Google search engines self has less than half second load time.
Make your site mobile responsive
Mobile responsiveness is the need of modern time. It is the integral part of today’s SEO practice as it makes sure your site looks fine even on any device or any size of display. If visitors leave your site due to odd looks on viewing on mobile device it is not a good practice. Today most of the traffic comes from mobile devices and it is more than the traffic from desktop devices.
Use HTML markups properly to your site
HTML markup must be used perfectly. Errors in markup create obstacles in search engines bots to read your website. This creates unnecessary delays in rendering content as well as if rendered it may not be delivered properly. An SEO expert must know to deal with markup issues.
Link building still a good idea
Link building is heart of Seo practice. You must know SEO is divided in two broad categories, one is on-page and second is off-page. On-page deals with working on the content self and off-page means to push up your webpage on search engine ranking. This is done by making back links to your content. Thus to become an good SEO expert, you must know to build quality back links to your content to get higher search rankings.
Know your audience and competitors
Write content that is useful as well as attract your customer’s interest. Your visitors must read your page till the end. Your must know the skills to engage more and more visitors to your content. Make appealing headlines, sub headings and use text decoration where ever you think is appropriate. SEO is nothing without knowing your competitors. You must keep an eye on your competitor’s strategy, how they are getting rank. Follow and steal the back links and make your position strong in SEP.
Thus if you follow these practices sure you will get good ranks in search engines. SEO is never hard but it is always trick and needs regular practice.