SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. You read it right, I said marketing. While SEO has been painted as some sort of black-magic secret that requires an internet illuminati membership to learn the ways of, at its core, it is a marketing method.
In this era of technology, SEO has taken a major place more than any other form of marketing and advertising. It isn’t magic and SEO alone is not going to transform your business from a shop in your father’s garage to a fortune 500 company, but neither any other single form of advertising. What it can do is provide a business visibility, branding, traffic, a high ROI, credibility and insight into customer’s behavior. Here discuss this in details.
SEO brings you Business Visibility and Branding
You want to appear as top in the search engine rankings as possible when people search for your products and services, because you want search engine users to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some website and be done with it. Instead they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
So how does this relate to your business? If you can continually show in all these search results that you are gaining more and more mindshare with each potential customer and it increases your brand value. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you more. This brings us to the next reason why SEO is important for your business.
SEO gives you Business Credibility
Search engine users make mental notes of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do. And ranking work as a vote of confidence in consumers mind – “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not admit it, but high search ranking makes you more credible in their eyes.
SEO has One of the Best ROI’s in Advertising
SEO can give you best ROI in advertising respected to others form of advertising. So what is this ROI? ROI stands for Return On Investment. SEO rewards your business for its efforts at a higher rate than approximately all traditional forms of offline advertising – the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy, i.e. it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV shows, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.
SEO can give you Business Traffic
It is right that traffic is not going to make you any money by itself. But would you rather set up your storefront on a backstreet where hardly 100 people walking around in a day or right in front of the street where 1000 people walking in an hour? All those people walking around on the street in front of your store aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like that crowded street, you have to make your best effort to sell to your customers once they are on your website. What’s better is that SEO is usually a good deal more affordable than store leases in front of a crowded street.
SEO can give you Best Insight into your Customers
As I already stated, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, which page of your website attracts them more, you name it. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline.