So you have built a professional website for your business – now what? It will perform nothing if nobody knows about it. Most of the small business entrepreneurs think their website for marketing channel, but they don’t focus on the marketing of their website. Use of social media marketing strategically can solve this common problem, but if you are going through so many problems to running your small business, you may not know where to start.
Today here I am going to discuss 5 steps to drive traffic from social media marketing. If you are seeing a flat traffic curve to your website, you can now start with the step 1 and after step by step you can see tremendous change to your analytics graph.
Step 1: Create Social profiles for your business and link your website.
The first thing you need to do is to create your profile pages for your business on leading social networks like, Facebook, Twitter, Google+, LinkedIn. When you are done with this then you need to add your website URL to your business page. There is a specific place where you can put your website URL, do not forget to do that.
Step 2: Increase Social Media Engagement & Monitor Regularly.
When you have done with first step, now you have to increase the engagement of social pages of your business. The more you and people on social network will engage to your social pages, chances of your brand value and traffic on your website will increase day-by-day. To engage more people who value your product you have to share relevant contents, images on your social pages which will reflect your products & services. Also provide some useful and unique information about your services to share with the people who care about your services.
Step 3: Start a Blog for your Business
One of the biggest barriers to effectively using social media to drive traffic to your website is a lack of new content. Starting a blog and staying active on it is the easiest way to make sure you’ve always got something to say on social media. Write relevant and useful content on your blog to share with your audience. Also remember blog is not only about written content, if you made a YouTube video to increase your brand awareness, embed it on your blog. You can also publish infographics, slideshare, storify all sorts of rich media. When you can point some great new content, your followers are more likely to click through and become customers.
Step 4: Social Media Advertising.
To take it up to another level, you can start using social media ads to increase your website traffic. When using Facebook ads or a promoted Tweet be sure to link back to a dedicated landing page for conversion. You can also create ads on LinkedIn that links to a lead generation form on your site.
Step 5: Social Share buttons on your website.
When you share your unique and useful contents with you audience and they fall into your website and loved what you offer. Now it is more likely that they want to share it with their friends and family. So make sure you integrate easy one click share button for all leading social networking sites. This will help you drive more traffic from your follower who actually likes and care about your services which you are offering to them.