Now-a-days there are lot of things to concentrate on SEO for a website or blog. Domain Authority (DA) is one of those and as the name suggests, it provides the information how much the content of the website is valuable, genuine and impact on search engine.
Domain Authority (DA) is a metric developed by Moz. The greater your DA, the more likely you are to have strong traffic and high rank. It is actually an important signal with strong correlation to high organic search rankings. Having a higher Domain Authority than your competitors means that your site is more likely to rank higher in search engines. So, it just makes sense that if you want to give your site’s overall SEO a nice boost, you need to increase the Domain Authority. Now this isn’t a score that you can increase by working hard. It means and requires you to do much more than just create a website, write great content and sleep.
Let me share some key facts about DA. This information will help you better understand exactly how you can move up your DA.
1. Domain authority is based on a lot of factors. Primarily, however, these are link profile factors such as how many backward links are pointing to your website and how authoritative those sites are.
2. It is very difficult to gain a DA number of 100. Sites like Google and Facebook have it, so don’t be disappointed if you never hit 100.
3. DA is difficult to influence directly. You can’t change it like you can change your meta tags.
How to improve your Domain Authority
I have seen that content marketing is the best solution to gaining DA. Also here I am going to explain some important factors to improve your DA.
Step1: Technical on-site SEO
Attending to all the technical aspects of SEO is absolutely important as a foundation. On-site factors are the most basic ones that can influence your site’s ranking abilities and DA.
As Moz explains, to improve your DA, you need to improve your overall SEO, and that includes all the details – site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, alt tags etc.
Step2: High-quality linkable content
High-quality content is the backbone of every successful authoritative website. What is considered high-quality? Well, it’s not only huge content pieces. Google suggests that as long as you bring something new to the table through your content, it’ll be considered high-quality, provided that you don’t screw up with the writing or write something that makes no sense.
In order to have content marketing, you have to have lots of linkable content. It’s not mere content alone that drives links, of course. It’s top-notch content with power, authority and value. There is no industry so boring that it couldn’t produce engaging content.
Step3: Social Media
Social media is one of the best mediums that you can leverage to increase your website exposure. With a proper social media strategy, you’ll be able to get your content in front of people who matter, to have your share of chances at getting links that matter.
You need to create your website profiles on major social media sites like twitter, Facebook, Google+ etc and promote your social presence on your website. To gain social media authority get high-profile followers. Also link to your social profiles from your guest posts on top sites.
Step4: Internal Linking
Internal linking weaves a powerful network within your site that benefits both the user and the search engines that crawl and index your site. A site that lacks internal linking is like a collection of pebbles – disconnected and weak. But a site that has strong internal linking turns those pebbles into concrete – interconnected and unbreakable.
The great thing about having more content is that you’ll have more content to link to. And the more you link internally, the greater your ability to create a dense and powerful site network will be.
Step5: Be Patient
If you are doing exactly what I’ve explained in the above steps, your DA will rise. One of the factors that doesn’t get a lot of notice in discussions of higher DA is the domain age factor.
Generally speaking, the older the domain, the higher its authority. I examined the link profile of a website and discovered some historic domains. These historic domains had high DA levels.
To find out the age of a domain, you can use the free Domain Age Checker Tool provided by Small SEO Tools.
Domain age doesn’t automatically translate into domain authority, however. If the domain falls into disrepair, maintains outdated SEO techniques, lacks fresh content, or builds up a cruddy link profile, it will lose its DA.
As you pursue content marketing, you will gradually see your DA rise. My point is that it takes time. Be patient. SEO wins don’t happen in a day. They happen over the long haul.