SEO Training

SEO Training in Kolkata
  • Basics and introduction to Search Engines
    • What is Search Engine Optimization or SEO.
    • What are Search Engines, Search Crawlers & Search Bots.
    • How Search Engines Work.
    • What is Search Engine Algorithm.
    • What is Onpage SEO & Offpage SEO.
    • Ethical (Whitehat) & Unethical (Black Hat / Grey Hat) SEO.
    • Understanding Search Engine Result Page (SERP).
  • HTML Structure, Semantic Tags and Optimization
    • Optimized HTML Structure for SEO.
    • Different HTML Elements, tags & attributes.
    • Understanding Semantic HTML tags.
    • Optimizing HTML.
  • Onpage Search Engine Optimization (Onsite SEO) Training
    • Page Title Optimization.
    • Meta Description Optimization.
    • Meta Author, Robots Optimization.
    • Meta Viewport, Geo Tags Optimization.
    • Header (H1, H2, H3 etc.) Optimization.
    • Search Engine Optimized Content Writing & Optimization.
    • Keyword Placement & Strong & Emphasis tags.
    • File optimization.
    • Website Link Structure Optimization.
    • SEO friendly URL optimization.
    • Search Engine Optimized Breadcrumbs.
    • Link Title & Anchor Text Optimization.
    • Inner Link & Outbound Link Optimization.
    • Image Optimization for SEO.
    • Image Name, Image Title & Image Alt Optimization.
    • SEO friendly Website Structure & Layout Optimization.
    • Website Footer Optimization.
    • CSS, Javascript & Coding optimization.
    • Different Unethical Onpage SEO Practices & how to avoid & fix them.
  • Social Media Optimization
    • Understanding Open Graph & Twitter Cards
    • Creating social site shareable content
    • Set optimized image for particular platform
    • Author link
    • Benefits of Hashtags and implementation
    • Understanding each platform separately to better optimization.
  • SEO Keywords Analysis Training
    • Importance of Keywords (Keyword Phrase) on Search Engine Optimization.
    • Long Tail Keywords & their importance.
    • Manual Keyword Analysis SEO Techniques.
    • Keyword Analysis for SEO using Google AdWords Keyword Planner Tool.
    • Keyword Efficiency Index (KEI)
    • How to calculate Keyword Efficiency Index for each keyword.
    • What are Latent Semantic Indexing (LSI) Keywords.
    • Keyword Density & over optimization.
    • Keyword Stuffing & Blackhat SEO & outcome.
  • Rich Snippet Markup – Structured Data Training
    • What is Rich Snippet Markup – Structured Data?
    • How Structured Data can help in SEO.
    • Types of businesses can implement Rich Snippet Markup.
    • What is Schema?
    • Basic Schema understanding & implementation.
    • Advanced & Nested Schemas.
    • How to test & analyze Schema.
  • Google Search Console (Google Webmaster), Google Analytics and Bing Webmaster Training
    • What is Google Search Console (Google Webmaster).
    • How to Integrate Google Search Console (Google Webmaster) with a self-hosted website or blog.
    • Thorough understanding of Google Search Console (Google Webmaster).
    • What is Google Analytics & it’s use.
    • How to activate Google Analytics with a website (self-hosted or blog).
    • SEO Data Analysis & Data Mining.
    • Different Report creation from Google Analytics.
  • Competition Analysis Training
    • Importance of Inbound or Backlink Analysis of competition websites.
    • How to start analyzing inbound links.
    • Free SEO Tools for backlink analysis.
    • How to use MOZ Open Site Explorer to generate backlink report.
    • Other SEO Tools like AHREFS etc. for Inbound Link Analysis.
    • Manual SEO Techniques to research backlinks of competition websites using Google.
    • Introduction of Google Operator Search.
  • Offpage Search Engine Optimization (Offsite SEO) Training
    • What are Inbound Links or Backlinks?
    • Why Inbound Links are crucial for Search Engine Optimization.
    • Natural & Unnatural Linking (Ethical & Unethical backlinks).
    • Different types of backlinks.
    • Nofollow & Dofollow links & their differences.
    • Benefits of Editorial Links & risks of Non-Editorial Links.
    • How to get Dofollow links from authority websites.
    • Concept of Page Rank (PR) & how to increase PR through high quality backlinks.
    • Website submission on different Search Engines.
    • Values of .EDU, .GOV & .ORG links & how to find.
    • Backlinks from .EDU, .GOV & .ORG websites.
    • What is DMOZ & DMOZ submission & guidelines.
    • What are Directories, types of directories & Directory Submissions.
    • Business listing with proper citation & consistent NAP on different city specific business directories.
    • Different high PR Social Bookmarking Websites & submissions.
    • SEO Content writing & article submissions on article submission sites.
    • How to find blogs on a particular niche.
    • Blog posting on related authority blogs.
    • Art of valuable high PR blog commenting on the niche.
    • Classified backlinks from good quality classified websites.
    • Press Release writing & submissions.
    • Alexa integration & Alexa ranking.
    • Web 2.0 backlinks.
    • Youtube optimization & inbound links from Youtube & other video broadcasting sites.
    • PowerPoint & other sharable documents creations & submissions.
    • Inbound Links from Question Answer sites.
    • Backlink Anchor Text optimization for natural & ethical SEO.
    • Link building from Social Networking platforms.
    • Google Plus (+) optimization.
  • Local SEO Training
    • What is Local SEO.
    • Business listing on Google My Business (Google Places).
    • Bing Local listing.
    • What is citation.
    • What is NAP.
    • Foursquare, Yelp, Hotfrog & other business directory listing.
    • Consistent Citation creation with exact NAP.
    • Business Reviews on Google My Business (Google Places) and other business directories.
  • Advanced and Technical Search Engine Optimization Training
    • Website structure optimization for fast loading.
    • Minified CSS (.css) & Javascript (.js) & CSS Sprite.
    • Minimizing HTTP calls.
    • Gzip activation & CDN (Content Delivery Network) management.
    • Importance of mobile friendly Responsive Website design on SEO.
    • Search Engine friendly URL rewriting techniques with .HTACCESS.
    • Importance of Redirection.
    • 301 Permanent Redirection & 302 Temporary Redirection, their differences & how to use.
    • Duplicate Content issue & Canonicalization.
    • Rel Canonical tag implementation.
    • Rel alternate tag implementation.
    • Rel amphtml tag implementation.
    • Other Rel tags implementation.
    • Hreflang tag implementation.
    • Canonicalization issue & how to fix.
    • 404 Broken link analysis & redirection.
    • Custom 403, 404 etc. page creations.
    • Importance of sitemaps. Sitemap.xml, Sitemap.html file creations.
    • RSS file creations.
    • txt file creation & uses.
    • Quality analysis of Inbound Links, link cleaning & Google Disavow tool.