Digital Marketing Training

Course Duration: 60 Hours
  • Understanding digital marketing
    • What is digital marketing?
    • How digital marketing is different from traditional marketing
    • Why digital marketing must be combined with traditional marketing
    • How Digital Marketing is affecting business
  • Website planning and architecture
    • Understanding nature of business for website
    • Understanding customer requirements and your suggestions
    • Choosing right domain name
    • Understanding target audience
    • Getting the website ready which is mobile friendly
    • How to get developed User-friendly and SEO friendly website
    • Why UX/UI of website is crucial for better marketing
  • Search engine optimization (SEO)
    • What is Search Engine Optimization?
    • How search Engine works
    • Why we need SEO
    • Keyword research and competitors analyses
      • Using different tools for finding best keywords
      • Using Google’s Keyword Planner for finding best keywords
      • Finding target audience
      • Applying the collected the keywords in the website
    • On-page SEO
      • Title optimization
      • H1,H2 etc optimization
      • Image optimization
      • Content optimization
      • URL optimization
      • Internal structure and Sitemap
      • Google sitemap
      • Google Webmaster
    • Off-Page SEO
      • Understanding concept of Back links
      • How to get effective back links
      • Social Bookmarking
      • Content submission
      • Forum submission
      • Press-release
    • Local SEO
      • How to optimize your website for local search
      • Why local search you should never overlook
      • What is Google Local listing
      • How to optimize Google’s local listing
    • Web audits and analysis
      • How to use tools to find internal links
      • How to use tool to find competitors backlines
      • How to analyze your own website using tools
      • How to check page speed and optimize it
  • Social media marketing (SMM)
    • Understanding Importance of Social Media
    • What is social Media Marketing and why its important for online presence and branding
    • Detailed coverage on Facebook
    • Engaging with fans on Facebook and growing organically
    • Advertising On Facebook – Creating And Running An Ad
    • Facebook Insights – Understanding important metrics to measure audience engagement
    • Ad Manager On Facebook
  • Email marketing
    • Why email marketing for business
    • Understanding Do’s and do not’s of E-mail marketing
    • Creating attractive email content
    • How to avoid web spamming
    • How to track your email conversion sand visitors through emails
  • Using Adwords
    • What is PPC
    • How it’s different from Organic SEO
    • How to create Adword account and manage
    • How to create successful campaign
    • How to create better ads
    • Understanding bidding in Adword
    • Understanding conversion in PPC
  • PPC and Video Marketing
    • Why Display Ads? Isn’t search enough
    • What are the different Ad formats
    • Display Campaign Creation in AdWords and Finding your target audience
    • Video Marketing
    • YouTube Channel Creation and Growth
    • Video Campaign Creation in AdWords
    • Using YouTube videos to redirect traffic to your website
    • YouTube video analytics
  • Affiliate marketing
    • What is Affiliate Marketing and how does it work?
    • The Different Commission Structures Involved
    • Best Practices in setting up an Affiliate Program
    • Tracking and Attribution Models
    • Establishing an Affiliate Network for your website
    • How to Sign Up Affiliates for your website
  • Web analytics and visitor tracking
    • What is Google Analytics
    • How to create analytics accounts
    • How to integrate code on your website
    • How to track your visitors
    • How to optimize your blog/website as per users visits
    • Changing your business strategy as per your visitors behavior
  • Content marketing
    • Why quality content is essential for website
    • How to write unique content
    • How to engage your visitors with useful content
    • How to submit your content in the web for link generation
    • How to earn as freelance content writer
  • Using WordPress for SEO and digital marketing
    • What is WordPress
    • Why WordPress is best for blogging software
    • How to install WordPress
    • How to change theme
    • How to add content
    • How to SEO optimize WordPress website