Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitors?
A lot of it has to do with Google’s algorithm. With all the updates Google has done in the last years, Panda, Penguin, Hummingbird ranking high has become more challenging. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult to figure out how to maximize your rankings.
Yes, ranking on the first page on Google for any keyword is possible. Here in this post I am going to discuss some points to figure out how to maximize your rankings.
1. Domain Name:
Domain name plays an important role when getting higher rank on Google. If the keyword is appears on your domain name then it is more likely to get a high rank on Google for that keyword. For instance if you have a website about selling shoes and your domain name is wesellshoes.com then it is likely to rank higher on Google for the keyword Shoes. The domain that starts with their target keyword has an edge over sites that don’t.
2. On-Page SEO:
There are several on-page SEO factors for ranking high on Google for a particular page of a particular website. Keyword in title tag is an important piece. This sends a strong on-page SEO signal. Having a keyword appear more than any other keyword acts as a relevancy signal. Optimized images on-page send search engines important relevancy signals.
Backlinks are very important to rank higher on Google. The more backlink you have on other websites on the internet pointing back to your website, the more chances to get a high rank. Backlinks from aged domains are more powerful than newer domains.
4. Social Signals
Social media engagement is of your website can influence internet users and your followers as well as it can also influence search engines like Google. The amount of tweets of a page will influence its rank in Google. Facebook shares are similar to backlinks and are stronger than facebook likes.
5. Site level:
Google quality document prefers sites with an appropriate amount of contact information on contact us page. How often the site is updated and new content added to the site, this is a site-wide freshness factor which can improve the rank. YouTube gives preferential treatment in the SERPs. Remember, Google owns YouTube. Search Engine Land found that YouTube traffic increased significantly after Google Panda.
What Not to Do
Cloaking is a big no-no. If caught your site will get penalized and may be de-indexed. Websites that buy paid links can get de-indexed or penalized if caught. If Google suspect your sit is pumping out computer-generated it will most likely result in a penalty.
The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users.
So, if you want to maximize your search rankings, your best bet is to do what is best for your users. Sure, in the short run your rankings may not climb as fast as you would like them to, but in the long run you should do well.