With use of Smartphones and tablets are increasing day-by-day and everybody is surfing internet on the go on their mobile devices, it has become increasingly essential to make a website which fits into multiple devices and platform. Now a days responsive website design is firmly established as the best way to create a website.
What is Responsive Web Design?
Responsive design is a technique in which website designs in a manner that it fits into all types of devices, such as mobile, tablet and desktop computer. Responsive design will take care of a user’s browsing experience by making a flexible web page, optimized for the device that is accessing it.
Most of the audience now shifts towards mobile browsing and responsive design is the simplest and the best way to reach users across multiple devices and ensures a better user experience ever. Last year 2013 has been hailed as the “Year of Responsive Design” and with increasing audience access internet across multiple devices (i.e. smartphones and tablets), responsive design is becoming increasingly important.
But when it comes to SEO, this design approach stands out of all other approach ever. Here are some points why you need to switch your website to a responsive design.
Google gives Advantage to a Responsive Design
Since Google is the ultimate guardian of internet who takes care all data and information over the internet and you are trying to impress Google with your website, it is good to pay attention to what Google gives Advantage. Google prefers mobile-optimized sites when presenting results for searches made on a mobile device.
One URL to focus on SEO
One of the main challenge is that to have a separate mobile website that you will need to build the authority of this site from scratch, and most of the mobile version sites do not rank well in search engines, as they are canonicalized to their desktop version. But responsive design will give you freedom to focus your SEO to one single website. This means all your links will redirect to a single URL and give your responsive website a boost in SEO perspective.
Responsive to decrease Bounce Rate
If a website is fitting in good position to search engine results it doesn’t mean that its mobile version is also work effectively and bounce rate will be a big issue. Mobile websites can suffer from bounce rate if the content of this version stripped down or too dissimilar to the desktop version of the website. Google takes this high bounce rate as a sign of that the website is not providing relevant content to its users and comes to a conclusion of drop of rankings.
A responsive design fights to this problem by presenting all the content as same as on desktop, but in a functional manner. Responsive design means you do not need to compromise on what you want to see your users and gives a better user experience across multiple platforms.